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Growth & Marketing
Conversion Rate Optimization (CRO) Specialist
Remote (India) • Freelance / Contract • 2 - 5 yrs • ₹45,000 - ₹80,000 / month
OVERVIEW
About the role
Audit user session replays, formulate conversion hypotheses, and design high-converting landing page layouts that lift visitor-to-lead rates.
RESPONSIBILITIES
What you'll do
- Analyze heatmap recordings and drop-off funnels in PostHog, Hotjar, or Clarity to uncover conversion friction.
- Design data-backed landing page wireframes with persuasive information hierarchy and clear call-to-actions.
- Run structured A/B and multivariate tests on headlines, pricing presentation, and form friction.
- Synthesize test findings into actionable UX recommendations for engineering teams.
REQUIREMENTS
What we're looking for
CRO Frameworks & Funnel Optimization PostHog / Hotjar Session Analysis Wireframing (Figma) Copywriting & Value Stacking A/B Testing Statistical Rigor
CULTURE & PERKS
Why Startupbricks
- Performance bonus tied to conversion rate lift
- Work with diverse startup client funnels
- Remote-first flexibility
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