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Growth & Marketing
Meta Ads & Performance Marketer
Remote (India) • Contract / Freelance • 2 - 4 yrs • ₹45,000 - ₹80,000 / month + ROAS Incentive
OVERVIEW
About the role
Manage paid acquisition budgets across Facebook & Instagram. Build testing frameworks, creative angles, and high-converting funnels.
RESPONSIBILITIES
What you'll do
- Structure and manage Meta ad campaigns with clear budget allocation across prospecting, testing, and retargeting.
- Develop creative briefs for video editors and graphic designers focusing on hooks, problem-agitation, and offer clarity.
- Implement Meta Pixel and Conversions API (CAPI) event tracking for accurate attribution.
- Conduct weekly A/B testing on ad creatives, copy angles, and landing page variants to drive lower CAC.
REQUIREMENTS
What we're looking for
Meta Ads Manager (FB/IG) Conversions API (CAPI) Tracking Creative Testing Frameworks ROAS & Blended CAC Calculation Funnel Analytics
CULTURE & PERKS
Why Startupbricks
- Performance bonus tied directly to profit/ROAS
- Manage exciting D2C & SaaS budgets
- Flexible hours
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