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Growth & Marketing
Performance Marketing Lead (Meta, Google, CAC/ROAS optimization)
Bengaluru / Remote (India) • Full-time / Pod Contract • 3 - 6 yrs • Competitive INR + ROAS Bonus
OVERVIEW
About the role
Own profitable paid acquisition budgets across Meta, Google, and WhatsApp funnels with relentless creative testing and conversion modeling.
RESPONSIBILITIES
What you'll do
- Manage high-velocity paid ad budgets across Meta Ads, Google Performance Max, Search, and YouTube.
- Build end-to-end attribution loops using GA4, UTM taxonomy, server-side CAPI, and custom webhook tracking.
- Direct creative briefs for static cards, Reels/Shorts hooks, and landing page split-testing variations.
- Continuously optimize blended CAC, MER, and ROAS across startup cohorts.
REQUIREMENTS
What we're looking for
Meta Ads Manager Google Ads (PMax, Search) Attribution & GA4 / CAPI Funnel CRO Budget Scaling
CULTURE & PERKS
Why Startupbricks
- Direct budget autonomy
- Performance incentive bonuses tied to milestone delivery
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