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Growth & Marketing
Paid Retargeting & Customer Retention Specialist
Remote (India) • Part-time / Freelance • 2 - 4 yrs • ₹35,000 - ₹60,000 / month
OVERVIEW
About the role
Design multi-platform retargeting campaigns (Meta, Google Display, LinkedIn) to re-engage warm website visitors and boost checkout completions.
RESPONSIBILITIES
What you'll do
- Segment website audiences by browsing intent (pricing page viewers, cart abandoners, demo drop-offs).
- Deploy dynamic product retargeting and testimonial ads to address lingering buyer objections.
- Prevent ad fatigue by implementing frequency caps and sequential ad rotation rules.
- Track blended return on ad spend and incremental conversion lift from remarketing.
REQUIREMENTS
What we're looking for
Multi-Channel Retargeting (Meta, Google, LinkedIn) Audience Pixel Segmentation Ad Fatigue Management Objection-Busting Copy Strategy Attribution Verification
CULTURE & PERKS
Why Startupbricks
- Focused, high-ROI campaign management
- Flexible part-time hours
- Performance bonus on recovered pipeline
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