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Growth & Marketing
SaaS Product Activation & Onboarding Specialist
Remote (India) • Full-time / Contract • 2 - 4 yrs • ₹45,000 - ₹75,000 / month
OVERVIEW
About the role
Analyze user drop-offs between signup and first value. Design in-app checklists, tooltip tours, and email nudges that turn signups into active users.
RESPONSIBILITIES
What you'll do
- Map out the critical 'Aha!' moment for new software signups and identify friction points in the initial session.
- Design product tours, checklist prompts, and empty states in Appcues, Userflow, or custom code.
- Write contextual onboarding emails triggered by user inaction or completion of key features.
- Track Day-1, Day-7, and Day-30 user retention cohorts to evaluate activation improvements.
REQUIREMENTS
What we're looking for
Product-Led Growth (PLG) Principles User Onboarding Tools (Appcues / Userflow / PostHog) Retention Cohort Analysis In-App Microcopy Event-Driven Automation
CULTURE & PERKS
Why Startupbricks
- Direct impact on core business metrics
- Collaborate closely with product designers and engineers
- Competitive pay with performance upside
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